RAIN Wellbeing

Overview:

RAIN Wellbeing is a London-based supplement brand formulating functional mushroom and adaptogen blends designed to support focus, connection and sleep. Entering a crowded, fast-growing category at a premium price point, the brand needed a paid media partner who could turn a strong product into commercial performance.

Things we identified:

Visually the brand's ads were exceptional, but they weren't doing a job. CPMs and click-through rates looked healthy, yet nobody was taking action once they landed, a sign the creative was built to be admired rather than to sell. Broad, brand-first messaging meant the ads never told the specific customer why RAIN solved their problem, or what made it different.

That story continued past the click. Landing pages and product pages carried the same broad messaging, with no clear articulation of RAIN's USPs, so even high-intent traffic actively searching the category on Google had little reason to convert once they arrived.

Digging into the product and the wider market, we found a genuine, defensible USP that wasn't being used: RAIN formulates at a 20:1 extraction ratio, double the potency of the 10:1 most commonly seen across competitor brands. A specific, evidence-backed claim like this carries far more weight with a sceptical, comparison-shopping audience than generic "best ingredients" positioning, particularly given RAIN sits above most of the market on price.

Changes we made:

We rebuilt the Meta creative strategy from the ground up. Personas were developed in consultation with the RAIN team to genuinely understand each customer's pain points and reasons to buy, and this became the central brief for every piece of creative produced. Messaging shifted from broad brand statements to clear, direct hooks explaining why RAIN specifically solves the customer's problem, backed by real differentiators like the 20:1 potency ratio.

We also took ownership of the full post-click experience. Custom landing pages were built per product, calling out these differentiators, and product page content was fully reworked to give customers "the why" at the point of purchase, alongside stronger trust signals to support a new-to-market brand asking for a premium price.

Campaign structure was simplified in parallel, moving to broad targeting so the creative does the work of finding the right customer, with each ad set treated as a live test feeding learnings into the next batch of creative and landing page experiments.

The momentum we created:

Since taking over the account, RAIN has seen movement across every core metric: CAC down 68.97%, and new customer revenue up 298%.

Beyond the day-to-day numbers, we've built a reporting cadence that keeps RAIN's leadership close to performance, including regular investor and C-level updates. For an early-stage brand, being able to walk into an investor conversation with a clear, credible growth story alongside the metrics has become a real commercial value add in its own right, not just marketing proof, but a factor in securing continued investment.