PPC and Paid Social Insights

Creating a Cohesive Brand Experience Across Amazon and Your Shopify Store

Product Bundling Strategies: What Works on Amazon vs. Your Shopify Store

Amazon vs. Shopify: Understanding the True Cost and Long-Term Value

Maximizing ROI: Moving Your Best-Selling Amazon Products to Shopify

Comparing Customer Acquisition Costs: Amazon vs. Google vs. Meta for E-commerce Brands

ProfitSpring Named 2025 Google Premier Partner

Maximising Easter Sales: Strategies for Short-Duration Paid Social Campaigns

Shopify vs Woocommerce for PPC

10 Trending Video Ad Styles for 2025

How to increase Shopify Average Order Value

How Much Does A Google Ads Agency Cost in 2025?

Incrementality Testing: How to Measure the Real Impact of Your Ads

Best Google Analytics Goals Examples for PPC Campaign Success

Meta’s New 4:5 Aspect Ratio for Feed Ads

10 Seasonal Advertising Trends Every PPC Manager Should Know

Succeed with International PPC: A Global Strategy Guide

Why Understanding Search Intent is Crucial for PPC Success

Leveraging AI for Personalised PPC Campaigns in E-commerce

The Complete Guide to Google Ads Banner Sizes in 2025

The State of PPC in 2025

What Are Negative Keywords and Why Are They Important

How to Optimise Landing Pages to Improve Conversion Rate

How to Ensure Your Google Ads Keywords Have the Correct Intent

5 Stages of the Consumer Decision-Making Process Explained

PPC Competitior Analysis: How to stay ahead of your rivals

Why A/B testing is essential for PPC

How Fast Do Google Ads Work? A PPC Performance Timeline

Article

How to Write Google, Facebook, and LinkedIn Ad Copy That Converts

Article

What is the Buyer's Journey

Programmatic Advertising; What is it and does it actually work?

The Best Podcasts for PPC Industry Professionals

What is a Google Partner & Why Does It Matter for Your Ads?

Top PPC Acronyms You Should Know

What is Google SGE and How does it Impact Ads?

Benchmarking Digital Marketing: Key Metrics for Success

Our Top 5 PPC Tools (We actually use daily)

SEO vs Google Ads: Which Is Best For Your Business Goals

Bing Ads vs Google Ads: Which is best in 2025?

Facebook Ads vs Google Ads: Which platform is most profitable

How Much Do Google Ads Cost in 2025

Benefits of Google Ads Automated Bidding

Top 10 Google Ads Mistakes To Avoid

Article

How to Improve Quality Score in Google Ads: For PPC Professionals

The ‘No Fluff’ Guide To Paid Media Planning For Q4 2024

Guide

Paid Media Website Migration Checklist from WooCommerce to Shopify

Article

How Often Do You Look At Your Google Merchant Centre Feed?

Article

The Best ROAS Calculator for eCommerce businesses

Article / ROAS

3 Ways To Accelerate Your PPC Career Outside Of Marketing

PPC / Article / Guide

Meta ads – Sitelink feature rolled out for feed ads

Meta ads / Guide

How to calculate ROAS – A guide for small to medium businesses

Guide / SME

What Is a “Good” ROAS? – Understanding What Makes a Viable Return on Ad Spend

Article / ROAS

Uncovering what drives ROAS for Successful Paid Ads

Article

Balancing short-term profitability and long-term business goals

Article

A simple guide to managing Target ROAS bidding strategies

Guide

Marketing Attribution in 2023 – The Givers & The Takers

Article

Expanding your eCommerce business globally without friction

Article

ProfitSpring – Google Ads Partner

Article

How To Get Sales From Paid Social This Easter Weekend

Advice

ProfitSpring becomes a member of Northamptonshire Chamber of Commerce

News