When it comes to product bundling, there's a powerful opportunity hiding in plain sight. It’s one that not only lifts average order value but also helps make your ad spend go further.
Whether you're selling on Amazon or through your Shopify store, bundling can play a significant role in shaping how your customers buy and how profitably you can advertise.
Let’s unpack what’s working across both, and how Shopify offers more flexibility and firepower when through scaling with Google and Meta ads.
Why Bundles Matter - On Every Channel
Product bundles are a smart move. They increase your average order value (AOV), which means you earn more per transaction without needing more customers. They’re also a low-effort way to introduce people to complementary products they may not have noticed otherwise. This is great for boosting customer lifetime value over time and reducing single product failure in your ecommerce business.
Another benefit? Higher return on ad spend (ROAS). Bundles bring more revenue for the same acquisition cost which means either you generate more return from the same spend (win!) or if you’re growth focused, you have more to directly re-invest to acquire even more customers (also win!).
On Amazon, bundles can help you stand out in crowded search results. If you’re in a saturated niche where everyone’s pushing the same core products, a well-thought-out bundle offers something unique where there is less direct competition, more visibility, and a better chance to win the sale.
The Shopify Advantage: Flexible, Scalable, and Profitable
Here’s where things get really interesting: Shopify opens the door to bundling strategies that go beyond Amazon’s limitations. With apps like Bundler, you can offer dynamic bundles without needing to pre-package inventory or change up your fulfillment process.
This makes bundle creation:
- Quick to implement (we’re talking minutes, not weeks)
- Logistically seamless (no need to reconfigure your warehouse)
- Highly customisable (offer discounts, freebies, or perks as part of the bundle)
It’s a smooth way to offer real value to your customers and test the uptake rate on bundles without increasing your workload.
This can unlock more potential in your Google and Meta advertising.
By sending traffic to a high-value bundle page instead of a single product page, you increase the chances that the sale is profitable as you’re seeing more revenue from the same spend. These can work well as sitelink extensions in Google Ads. A lot of users buy based on convenience especially during the peak periods for gifting. Showing a potential customer that they can get all of the best-selling products in a simple click removes time and uncertainty around where to find the best product for their recipient.
Showing a bundles sitelink means those who are influenced by convenience can go right to where is best for them, others who aren’t can carry on through the standard user experience.
Smart Discounting Without Hurting Your Brand
We all know discounting can be a slippery slope. Once you start offering big markdowns on core products, it’s easy to get stuck in a “race to the bottom.” The moment you pull the discount, conversion rates tank and your store suffers.
Bundles give you a way around this.
Instead of discounting your hero product, you can discount the bundle. You maintain perceived value for your main SKUs while offering a compelling deal for customers willing to buy more.
This can be a great way to nudge first-time buyers who are on the fence, especially when it’s framed around your best sellers or customer favorites.
Timing Is Everything: Seasonality & Gifting
Bundling becomes even more powerful around key shopping seasons such as Black Friday, Christmas, Easter, Valentine’s Day, or Mother’s Day.
For customers shopping for others a well-curated package makes the decision simple.
Not everyone wants to scroll through your full catalog. They want to see what’s popular and what makes a great gift. A “ready-to-go” bundle is the shortcut they need.
Subscriptions, Repeat Orders, and Long-Term Wins
Shopify also gives you the ability to create subscription bundles, turning a one-time sale into a recurring revenue stream. This is ideal for consumables or any product line that benefits from replenishment.
If you’ve got existing bundles working on Amazon, great! You can use that data to inform which ones to roll out on Shopify first. Analyse what products are frequently bought together and build bundles based on actual customer behavior. Think of it as an 80/20 rule: focus on what’s already proven.
Likewise, you can test bundles on Shopify, track performance, and bring successful formats back over to Amazon.
Final Thoughts: Why This Matters for Your Marketing
If you’re running paid ads and struggling to hit your ROAS targets, bundling might be the missing piece. By offering more value per sale, you make your ad budget work harder and go further.
At its core, bundling reduces friction. For the unsure shopper, it answers the “what should I buy?” question right away. For your business, it builds margin and momentum. And when you combine it with the right Google and Meta ad strategy, that’s where growth starts to really kick in.
So if you’re already seeing traction on Amazon, it’s time to double down on Shopify. With the right bundling approach, you’re not just selling more, you’re building a system that scales.
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